ABOUT:
I designed a brand for a hypothetical product called HUD. It is a hoodie with bluetooth headphones attatched to the strings. I wanted this brand to appeal to people like skateboarders that desire style and freedom with their listening. I used photography, screenprinting and collage in this project.
March 2024
FIRST POINT OF CONTACT:
Motion Graphic for HUD.
Stills from Microsite advertising HUD.
PRIMARY RESEARCH:
Photography used to show the flaws of previous headphone models.
Primary research done using collage and printmaking.